Branding is a way of identifying your business. It is how your customers recognize and experience your business. A strong brand is more than just a logo — it’s reflected in everything from your customer service style, business cards, and premises to your marketing materials and advertising. Your brand should reflect what your business stands for and what sets it apart from your competitors — it expresses the qualities, strengths, and ‘personality’ of your business.
Creating a strong brand involves in-depth market research to work out why customers should be attracted to your business. A strong brand will help customers to remember your business and feel greater confidence that your products or services will suit their needs. Customers tend to be loyal to a brand they trust. Branding should be considered in the early stages of starting a business — launching a business with a strong brand will give you a greater chance of success.
Our brands have been developed over years and even decades, and you could start benefitting from them on your first day in business! Our brands include a recognizable domain name (charlottesingles.com or northcarolinamatchmaker.com for example), a read-made website with content, and dating-related articles which have been optimized for the search engines, social media accounts, and off-page search engine optimization.
While most matchmakers who operate within a specific state or city prefer a geo-targeted brand (CharlotteSingles.com or NorthCarolinaMatchmaker.com for example), matchmakers who wants to take on clients nationally or internationally like to use a Generic brand. This could be the name of the matchmaker herself, or a name that appeals to the audience being targeted. Following are some of the brands we have developed in-house:
TheRelationshipCompany.com (also RelationshipCompany.com)
Introductions Inc – our Luxury Matchmaking Service
PremierSingles.com
RelationshipMinded.com
MetroMatchmaker.com